Reconstruct the organization's situation before evaluating a destination. Start with its renewal trigger, current products, workflows, users, customer history, integrations, internal ownership, security requirements, change capacity, time horizon, and tolerance for operational risk.
Do not frame Move Big Rocks as the answer before that context is clear. Compare staying, right-sizing, another SaaS platform, Managed MBR, self-hosted MBR, and a bespoke build on the same evidence. MBR is a candidate only when its implemented capabilities, operating model, extension needs, and transition cost fit the customer's requirements. Say so plainly when staying or another option is better supported.
Lead the answer with the customer's problem in their language. Introduce solution categories only after the current state, decision trigger, constraints, and missing evidence are visible.